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Located in the state of California on east shore of the San Francisco Bay in northern Alameda County is the municipality of Berkeley. The city is neighbored by the cities of Oakland and Emeryville to the south, Albany and Kensington to the north, and ends at the county line (bordering Contra Costa County) to the east.

Among the oldest campuses for the University of California is situated in Berkeley. Also located in the city is the Gradual Theological Museum and Lawrence Berkeley Laboratory. The city is considered one of most politically liberal in California and was ranked the third most liberal city in the U.S. in a recent research.

Ranging from many commercial and manufacturing to industrial businesses, the economy of Berkeley is somewhat diverse. During 1999, the city achieved its lowest unemployment rate at 2.3%. However, several ethnic groups do not benefit from the 70,000 jobs provided by the businesses: During the year 1990, the unemployment rate for women who are African-American was 12 percent and the rate for males who are African-American was more than 18%. The standard overall rate for the city during that time was 5.6%. This group likewise makes less per capita income. During the year 1990, it was 59 percent of the citywide average, a meager $11,134.

The city of Berkeley is known to be a great location for independent, small companies to locate. There are many various companies in West Berkeley, making roughly $1.2 billion in taxable sales revenue. The city is packed with educated people with unique entrepreneurial ideas which help a lot of the local businesses that have developed here. Most commercial buildings are of a moderate size, that is most likely due to the 90 percent of all employers within the area which have fewer then 20 staff. Financial stability is likewise acquired in Berkeley with The University of California and other research and educational facilities that are supported by the state.

The mid- and late- '90s, a time of economic prosperity, brought difficulties as well as benefits. The economic, cultural, and social diversity of the city has been harshly challenged with the property values/rents continuously increasing. The more artistic and crafty individuals are finding it increasingly challenging to live with economic pressures rising. Office and retail spaces are become more common since higher office rents create pressure on companies to downsize from their high-paying industrial jobs to office spaces that are smaller. In West Berkeley, where the industrial sector thrives, continuous supervision is required to maintain a balance between retail, office and manufacturing applications.