Burbank is a medium-sized city with an estimated population (during 2007) of around 108,000. It is located in Los Angeles County, California, United States.
There are two main distinct areas in Burbank. One is nestled on the slopes and foothills that eventually give rise to the Verdugo Mountains. Located in this area is downtown, the civic centre, as well as some key neighbourhoods. The other major area stretches 12 miles (19 kms) north of downtown Los Angeles to the flatlands in the eastern end of the San Fernando Valley. Burbank is considered the "Media Capital of the World" and is home to several entertainment and media companies like Warner Music Group, The Walt Disney Company, Warner Bros. Entertainment, Cartoon network, The CW Television network, NBC Universal, Nickelodeon, PBS and Viacom.
There are more staff that travel to work than really live in the city. The collective payroll for all the private business in Burbank was estimated in the year 2005 as 5.7 billion, by the San Fernando Valley Economic Research Center at California State University- Northridge. The CSUN's economic researchers report that the private sector within Burbank hired 125,871 people in 2005 whereas Glendale, a nearby city, hired just 74,149 individuals. Burbank is the top of the list when it comes to employment numbers and payroll for the media, entertainment, internet, and telecommunication fields, generating $4.2 billion in payroll and having a total of 64,949 positions.
Most of Burbank's economy is based on the entertainment industry, as the above evidence supports. Even though Hollywood is considered the home of entertainment, Burbank is responsible for much of the actual production. In addition to the companies written above, Insomniac games, ABC, DIC Entertainment, New Wave Entertainment and Dick Clark productions likewise have facilities or offices in Burbank.
The city is home the biggest airport within California, and to the Burbank Empire centre. The Burbank Empire centre was opened during the year 2001 and has a strong theme of aviation. The center was made by Zelman Development Company for $250 million. It is situated on Empire Avenue where "Skunk Works" and other Lockheed Properties were once situated. The companies inside the centre are doing well, and by the year 2003 a lot of the restaurants and retailers were ranked within the top national performers in the franchise, if not the top. More than eleven percent of Burbank's sale tax revenue comes from the Burbank Empire Centre. This does not include the neighboring Costco, that is also part of the Empire Center Development.