Daewoo Forklifts California
Start-up of the forklift business
A national expansion of the industrial machinery industry was encouraged by Korea in the latter part of the 1960s. During that time, the Korean forklift market was an open-import situation. Korea Machinery Co., Ltd. started to bring in assembled forklifts and sell them to big business organizations, the armed forces and state-run corporations. In the year 1976, Korea Machinery Co., Ltd. merged with Daewoo Heavy Industries Ltd. The corporation established sales and service outlets all over the nation and, after a few years, opened its very own forklift production plant. Product development and quality improvement through constant technical training were the plant's main focus.
Expansion of forklift exports
Daewoo Heavy Industries Ltd.'s market share of the domestic forklift business rapidly increased to 90 percent. By the 1980s, the sales of the company increases and technological improvements had drawn the interest of Caterpillar Industrial Inc., an American company. The two companies entered a joint-venture project in the early 1980s to deal with competition faced by Caterpillar in the US forklift market. Daewoo's forklift sales skyrocketed and another plant was built in 1984. Daewoo Heavy Industries Ltd. was then in a position to make forklifts intended for export. During the early 90s, Daewoo went international with a worldwide sales network. New models were developed as an independent brand utilizing Korean technology.
Development of new models
The G5 series was the very first series of proprietary models, developed during 1998. These models were 1800 kg - 3000 kg internal combustion trucks. A research effort developed core technologies for engines, hydraulic systems and transmissions. A host of durability and performance tests have confirmed the quality of this new family of trucks. The company established reliability evaluation centers to guarantee the reliability of major components. These centers have garnered global respect.
Well-known for its operator comfort and low environmental impact is the G5 series. The G5 is recognized throughout the globe for being reliable, operator friendly and durable. The series rated high among clients during large-scale, after sales surveys as part of a consumer-oriented marketing approach for these models.
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